Mystery shopping has been around for as long as businesses have been interested in finding out what their customers actually experience. There are many forms of customer feedback, but the most telling feedback is when your business begins to explode because customers are spending their dollars at your establishment.
It costs far more to find a new customer than it does to build a relationship with and keep an existing one, so where are your dollars better spent? In our increasingly connected world that includes social media, smart phones and apps, you need real-time feedback. The written report style of mystery shopping is outdated – even your customers are now writing reviews on Yelp, TripAdvisor and Facebook. That just can’t give you the information you need to make changes NOW.